We can use the past to think about leading today and the future. The means may be different (hello social media), yet the principles are similar. Jan-Benedict Steenkamp is Massey Distinguished Professor of Marketing at the University of North Carolina and author. His latest book is Time to Lead: Lessons for Today’s Leaders from Bold Decisions That Changed History. JB looks at leadership through a historical and marketing lens. After all, aren’t leaders trying to brand themselves as someone to follow? JB and Kevin discuss some of history’s most decisive leaders and events and ties it to today’s leadership methods. JB also shares seven leadership styles. There is no one right leadership style, as history shows all can be successful. However, you cannot be a good leader if you are not authentic.

In this episode, Steenkamp:

  1. Shares why we should look to past leaders.
  2. Provides an overview of the 7 leadership styles.
  3. Shares the leadership style of Franklin D. Roosevelt.

Remarkable Dialogue

Ask yourself: What is your leadership style?

Leave your answer in the comments below.

This episode is brought to you by…

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